Cadbury Creme Egg Reading Analysis

The Persuasive Reading Analysis:

Take another look at the persuasive piece of reading/ writing.

What strategies does the author use to try to persuade you?

Below are strategies writers often use for this form of writing.  Read through each

strategy and decide whether the author used that strategy by writing yes or no in the second column. If you write yes, then explain how the author used that strategy.

Persuasive strategy	Yes / No	How the author used it?
Claim – States the main   point or stance	Yes	The writer cleverly used the quote”don’t get caught” to grab and maintain the audience’s attention
Big Names –  Mentions experts and important people to support the argument	Yes	The advertisement was all about cadbury. Richard Hudson arrived in Dunedin and opened up his first biscuit bake house. All of a sudden, cups of tea had never tasted so good.
Ethos – Tries to build trust and credibility	Yes	The writer uses the name called “little angel had a secret love” the writer referred the girl little angel and makes the audience feel like the girl is innocent
Pathos – Appeals to the audience’s emotions	Yes	The audience think that they want to buy and taste  the double chocolate egg
Logos – Uses logic, numbers, or  facts to support the argument	Yes	The writer uses  “The irresistible cream double chocolate egg with a yolky caramel that melts inside your mouth” the audience feel like they want to taste the chocolate egg
Kairos – Builds a sense of urgency  for the cause	Yes	The writer mentioned that the egg is irresistible and meant that they’re so good that if your want one , your need to go now or there will be none left.
Research – Uses studies and   information to make the   argument seem more convincing;  this can be in the form of words, graphs, tables, or illustrations.

LI:Analyse text to identify examples of ethos, pathos and logos.