Best Advertisement Ever!

Develop understanding about ethos,pathos and logos

The Persuasive Reading Analysis:

Take another look at the persuasive piece of reading/ writing.

What strategies does the author use to try to persuade you?

Below are strategies writers often use for this form of writing.  Read through each

strategy and decide whether the author used that strategy by writing yes or no in the second column. If you write yes, then explain how the author used that strategy.

Persuasive strategy	Yes / No	How the author used it?
Claim – States the main   point or stance	yes	the purpose of the advertisement was to make audience believe think how they can help others.the advertisement has subtitles to understand the meaning from the actions of the man.
Big Names –  Mentions experts and important people to support the argument	yes	the little girl and her mother was homeless but the man was giving the little girl many for her education
Ethos – Tries to build trust and credibility	yes	there were six actors , including the dog , a child and four adults to support the message of this advertisement. every day our actor helps other people . the man  , that visits these people. And the audience  begins to see the change that the man has made for other people. people situations in the advertisement link directly to in ‘real life’ like seeing beggars on streets.he gives many to children who do not have the opportunity for education , people who have no food and homeless like animals are all things that we can relate to as real situations if not in New Zealand , and also (definitely) the world.
Pathos – Appeals to the audience’s emotions	yes	the video makes the audience feel really heart touching and think that they need to be considerate for other people that doesn’t have anything.
Logos – Uses logic, numbers, or  facts to support the argument	no
Kairos – Builds a sense of urgency  for the cause	no